Deer oh deer, it's that time again!

Since 2023, we’ve been committed to making our Christmas jumper campaign one with purpose - and 2025 is no different. This year, for every Christmas jumper sold, we’ll be gifting five meals to underprivileged children.

So, without further ado, please welcome back a crowd favourite: Deer oh Deer.

Last year, your response to the campaign was incredible! As many of you will remember, we could barely keep up with demand - so this year, we’ve got our sh*t together!

And that’s not all, we’ve added a brand-new design to the Deer oh Deer collection, and we’ve got a feeling it might be even more popular than the original.

(Excuse the photo below - it’s from our production tests - but we hope you like it!)

Made from organic cotton, these nature-inspired sweatshirts capture the spirit of the season while staying true to Sutsu’s belief that fashion can do good and feel good at the same time.

Fashion That Feeds

For every Deer oh Deer sweatshirt purchased, we’ll donate five breakfasts to children at risk of hunger this Christmas through our charity partner, Magic Breakfast.

Last year, our campaign provided over 10,000 breakfasts to children in need over the festive period. This year, we’re returning with even bigger ambitions - help us double the number of breakfasts we can gift this winter!

Design Led & Sustainable

Since our beginnings in 2004, Sutsu has always been about creating clothing that’s design-led, stylish, and durable, taking inspiration from nature. Our slow fashion approach ensures every piece is crafted to last, ethically made, and transparent about production costs and supply chains.

Good Style for a Good Cause

Back for 2025, the Deer oh Deer sweatshirt (and its new embroidered cousin) will hopefully not only bring you some joy when you wear it but also help us pass on a little Christmas cheer to those less fortunate.

Here’s to gifting over 20,000 meals this festive period.