Everyone should have at least one hoodie in their clothing collection and here at Sutsu we believe that the best hoodies are organic hoodies. Better quality, softer feeling and kinder to the environment. The design of our Wrong Way hoodie takes a quirky look at avian activity. The majesty of a murmuration mixed with the idea that, for some of us, the opposite direction always has a magnetic attraction.

We have strived to walk our own path since we started Sutsu back in 2004. We truly believe that people are happiest when they live in harmony with the environment. Menswear not only needs to look good but also last a long time - we at Sutsu believe in slow fashion. We have now gone one step further and are transparent about what it costs us to produce this sort of ethical fashion and how to care for it because the best streetwear never goes out of style. We want to see you wearing it, loving it, ten years from now.

One of our key production differentiators is that all our Sutsu Sweatshirts are made on request. By holding no stock it means we have less impact on the environment at production level (less farming / carbon footprint etc.) because we don't needlessly produce extra stock, but it also means we reduce our overheads & carbon footprint here in London. This in turn means you benefit in respect of a reduced RRP. We Save You Save. Please note that this means delivery takes a little longer: UK roughly 3-5 days to be delivered.

As a brand (especially in "fashion") we are acutely aware of the impact our business has on mother nature. With this in mind we aim to be environmentally neutral (and if possible positive). we are constantly looking of ways to improve but here is the breakdown of our efforts to improve each Sutsu Sweatshirt:

• Certified 100% Combed Organic Cotton
• 2 Trees Planted for every garment sold
• PETA Approved Vegan - made of vegan alternatives to animal-derived materials
• Global Organic Textile Standard (GOTS) - worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain.
• STANDARD 100 by OEKO-TEX® - tested for harmful substances our T-shirts are therefore harmless for human health
• Fairwear Foundation - realising worker rights to safe, dignified, properly paid employment
• Water-based Ink Printing - free of heavy metals, formaldehyde and Alkylphenol Ethoxylates (APE), making them non-hazardous, non-toxic and biodegradable.
• 90% Carbon Reduction (classed as Climate Neutral) through solar powered factories.

Like all businesses we are here to turn a profit but we also want to offer a better alternative for those of you who care where you put your money. Alongside our environmental and social decisions we want to show you exactly how much each garment costs us to make, how much goes to the tax man, how much goes to our charitable partner(s) and how much ends up in our bank account. That way we feel you can make an informed decision as to whether to buy from Sutsu or not. 

Prices as of 09/02/23 (*Value not inclusive of business or marketing costs): 

• Please note that our Sutsu Organic Hoodie can smell like vinegar when they arrive. This is the print curing / fixation smell, it does fade and will wash out.
• Wash in 30 Degree Cold Wash cycle with like colours.
• Do not Tumble Dry
• Iron inside out. If you iron the print directly you will melt the print onto your iron
• There is a <6% Shrinkage. Bear this in mind when purchasing