Our story so far...
Back in 2004 Sutsu was born from a single principle…to create a progressive menswear brand that has a positive commitment to all that it touches. We are accountable for our actions as humans, and at Sutsu we hope for the waves, mountains and parks that we are all drawn to, to look and feel the same in 20 years. Although this is looking increasingly unlikely we advocate the concept of slow fashion. That’s why we aim to make clothes that are not only design-driven, but that use sustainable or organic materials and that look just as good in 10 years as they do the day you first wear them. While this is not always achievable, every garment will consistently be made within Fairtrade, Organic & ethical regulations, with a percentage of Sutsu profits supporting causes and charities we have an attachment to.
‘Sutsu’ 節 is a festival in Japan that celebrates the annual ritual cycle marking the changing of the seasons. The name resonated with our positive ecological values and our respect for the myriad adventures offered by the natural world. Where would we be if the snow had all melted on the mountains, the seas and oceans were black with sewage or oil and the parks and skate ramps were desolate and destroyed?
Here at Sutsu we aim on being fully transparent. From being honest about how our clothes are made, to how much they cost to make, we tell it like it is. We’ll even admit that we’ve written the words sustainable streetwear, ethical tees and organic men’s t-shirts here to satisfy Google rankings on keywords haha. We figure as long as we produce clothes that you love - which allows us to help fund environmental projects that we care about - then there’s nothing to hide.
Thanks for reading this and we hope to see you wandering around in Sutsu someday.