Designed in London, printed in England & sustainably sourced, our Wrong Way T-Shirt is another sustainable streetwear design inspired by nature. Ethical fashion that takes a quirky look at an exquisite event in avian motion. The intricate movement of a murmuration, an intoxicating, almost incomprehensible spectacle. But some of us always go the wrong way. The opposite direction holds magnetic attraction!

Since our inception Sutsu has always respected nature and our impact on the ecological balance. We believe in slow fashion and full transparency. Below you can see our ongoing commitment to the environment, exactly what it costs us to make your Sutsu T-Shirt, and how much goes into the bank after we have paid the man... to our way of thinking, ethical slow fashion is the only way to go and one of the keys to sustainable streetwear is longevity - please check out our care instructions so we can hopefully see you wearing your Sutsu T-Shirt on a high street, beach or mountain in 10 years time.

One of our key production differentiators is that all our Sutsu T-Shirts are made on request. By holding no stock it means we have less impact on the environment at production level (less farming / carbon footprint etc.) because we don't needlessly produce extra stock, but it also means we reduce our overheads & carbon footprint here in London. This in turn means you benefit in respect of a reduced RRP. We Save You Save. Please note that this means delivery takes a little longer: UK roughly 3-5 days to be delivered.

As a brand (especially in "fashion") we are acutely aware of the impact our business has on mother nature. With this in mind we aim to be environmentally neutral (and if possible positive). we are constantly looking of ways to improve but here is the breakdown of our efforts to improve each Sutsu T-Shirt:

• Certified 100% Combed Organic Cotton
• 2 Trees Planted for every garment sold
• PETA Approved Vegan - made of vegan alternatives to animal-derived materials
• Global Organic Textile Standard (GOTS) - worldwide leading textile processing standard for organic fibres, including ecological and social criteria, backed up by independent certification of the entire textile supply chain.
• STANDARD 100 by OEKO-TEX® - tested for harmful substances our T-shirts are therefore harmless for human health
• Fairwear Foundation - realising worker rights to safe, dignified, properly paid employment
• Water-based Ink Printing - free of heavy metals, formaldehyde and Alkylphenol Ethoxylates (APE), making them non-hazardous, non-toxic and biodegradable.
• 90% Carbon Reduction (classed as Climate Neutral) through solar powered factories.

Like all businesses we are here to turn a profit but we also want to offer a better alternative for those of you who care where you put your money. Alongside our environmental and social decisions we want to show you exactly how much each T-Shirt costs us to make, how much goes to the tax man, how much goes to our charitable partner(s) and how much ends up in our bank account. That way we feel you can make an informed decision as to whether to buy from Sutsu or not. 

Prices as of 09/02/23 (*Value not inclusive of business or marketing costs): 

• Please note that our Sutsu T-Shirt can smell like vinegar when they arrive. This is the fixation smell, it does fade and will wash out.
• Wash in 30 Degree Cold Wash cycle with like colours.
• Do not Tumble Dry
• Iron inside out. If you iron the print directly you will melt the print onto your iron
• There is a <6% Shrinkage. Bear this in mind when purchasing