About Sutsu
For years there have been those amongst us who are different, who defy the normal and who live on the fringe of society. Individuals have always broken the mould, broken the law and broken their bones in the pursuit of something diverse.
Here at Sutsu we don't care if you have staked your claim on the biggest wave, nailed the most technical rail or busted out the biggest air. Hell we don't even care about the pain and the anguish from the wipeouts, crashes and stacks you have had to get here. We don't care where you have come from or even what you do we just care that you have arrived.
You're here because you are different, because you don't conform and because you just aren't the same as everyone else. And for that, and that alone, Sutsu is you.
Sutsu & The PlanetWe recognise that the planet has given us the cotton with which we make our clothes and so we feel it our duty to give something back. Wherever we can we will lessen our impact on this fragile environment, no big factories churning out gallons of fumes here. As many of the garments as possible are made from Organic Cotton and although the dye and inks are chemical based we will try to minimise wastage as much as we can. Alongside this all are garments come from Fair Trade suppliers so you will know that we respect the people who make your clothes. You won't find any small kids from some third world hell hole working in our establishment either, every item is hand printed here in the UK by our dedicated team.
Our Environmental and Humanitarian Partnerships are at the core of who we are as a brand. Many of our partnerships relate back to the ocean (Surfers Against Sewage & Surfrider Foundation) but we also support humanitarian agencies such as Medecins Sans Frontieres who look after what many describe as forgotten peoples. The belief in making a positive impact on both environmental and ethical issues is directly related to anything we at Sutsu produce.
The CredosEach garment is printed by hand so each print will differ slightly from the next. Every design has its own Unique Design Code, once the UDC hits fifty that's it, it is finished. Never to be seen again. At this point we stop the production of that design and introduce a new one to the range and the process starts all over again. This keeps our designs fresh our designers' fresher and ensures you have something that is purely limited edition.
In this mass-produced world in which we live you can rest assured that every Sutsu garment will be as unique as the individual rocking it.
Surfers Clothing - The Reason for this text....
Here at Sutsu we pride ourselves on being transparent in every respect of our label. Whether it be in respect of where our clothing is made to what we do to promote our beliefs we aim not to kid anyone so hence why we have written this text. As you are well aware having already surfed the net to find us every business online has to rely on Google for some if not a lot of it’s business and so the reason for this text is exactly that. We need Google to trawl through our site and find all the right keywords to put us at the top of the pages for surf clothing brands as well as skate clothing and snow clothing. Many of these keywords have been strategically placed so more of you find us, hopefully like our stuff enough to put your money down and buy surf clothing here at Sutsu. If this all seems a little contrived to you, well it does to us too. We have to keep mentioning skate surf clothing and other such keywords to get higher on the rankings and, yes, some of you might say how Sutsu sold out to commercialism, well all we can say is that we need to do it to survive and hopefully keep producing clothes that you love which then allow us funds to help and care for the environment that we all hold dear, especially the oceans.
Skate Clothing - More of the same....
What we need to get across is that Sutsu is fundamentally a Boardsport brand and although in this text we have concentrated on skate clothing, snow clothing & mens surf clothing our ethos is about the broader spectrum encompassing all boardsports. Sutsu is at the heart dedicated to not only providing environmentally conscious clothing but also creating a better earth for us to live and play in. Sutsu skate clothing is the same as sutsu surfers clothing and snow clothing because we believe that although we are all individuals in the sports we pursue we are a community in the boundaries we push and so Sutsu aims to bring us all together. We are no surf clothing retailer we are simply a brand trying to carve our way in and so therefore all these keywords and Google friendly text will hopefully help us along the way.
Surf Clothing Online - Individually Inspired
For years there have been those amongst us who are different, who defy the normal and who live on the fringe of society. Individuals have always broken the mould, broken the law and broken their bones in the pursuit of something diverse. Here at Sutsu, although we could be one of the many surf clothing brands out there, we don’t care if you have staked your claim on the biggest wave, nailed the most technical rail or busted out the biggest air. Hell we don’t even care about the pain and the anguish from the wipeouts, crashes and stacks you have had to get here. We don’t care where you have come from or even what you do we just care that you have arrived. Because here at Sutsu we believe in individuality and that can be in any sport you choose. Whether you buy skate clothing or snow clothing or even buy surf clothing online we at Sutsu have aimed to bring all these sports together in the pursuit of creating a brand, which affects the environment positively.
Sutsu Surfers Clothing & The Planet
We recognize that the planet has given us the cotton with which we make our organic surf clothing from and so we feel it our duty to give something back. Wherever we can we will lessen our impact on this fragile environment, no big factories churning out gallons of fumes here. As many of the garments as possible are made from Organic Cotton and although the dye and inks are chemical based we will try to minimise wastage as much as we can. Alongside this all are garments come from Fair Trade suppliers so you will know that we respect the people who make your clothes. Every item of our surf wear clothing, skate clothing and snow clothing is hand printed here in the UK by our dedicated team. Our Environmental and Humanitarian Partnerships are at the core of who we are as a brand. Many of our partnerships relate back to the ocean (Surfers Against Sewage & Surfrider Foundation) but we also support humanitarian agencies such as Medecins Sans Frontieres who look after what many describe as forgotten peoples. The belief in making a positive impact on both environmental and ethical issues is directly related to anything we at Sutsu produce.
Snow Clothing
Each one of our garments is printed by hand so each print will differ slightly from the next. Every piece of snow clothing, skate clothing, & surf clothing uk (Sorry other Boardriders we do love you we just need to get in Google's good books) has its own Unique Design Code, once the UDC hits fifty that's it, it is finished. Never to be seen again. At this point we stop the production of our surf shop clothing (Sorry bad link) that design and introduce a new one to the range and the process starts all over again. This keeps our designs fresh our designers' fresher and ensures you have something that is purely limited edition. In this mass-produced world in which we live you can rest assured that every Sutsu garment will be as unique as the individual rocking it.
See You Around
As this year has progressed Sutsu has had some great press and we are getting into some great surf clothing shops and online surf clothing stores. If you managed to read all this then thank you for your time and I hope you enjoyed this fairly strange ramble of ours where we bow to the Internet god Google. Sutsu is not only skate clothing, snow clothing & surfers clothing it is much much more, we have sponsored kitesurfers, artists and photographers and we hope to expand our base into many other boardsports over the next few years.
Current Press
News
HAPPY NEW YEAR From All of Us
Coming up in 2009 we have got a new range of designs coming out, launching in the first quarter of the year and we have a massive competition launching called the Super 8 Sessions where we are looking for a brilliant filmographer. All this and we are spending some Research and development on our range of board shorts too... Keep your eyes peeled.
22.11.08Sutsu Now stocked in Magicseaweed.com
Magic Seaweed is the online mecca for all that is surfing. Here at Sutsu we are very happy to announce that MSW is stocking Sutsu in time for Christmas... So go give Sutsu some love over at MSW. Enjoy the winter swell!
20.10.08Sutsu now in Planet Surfwear
We are very excited to annouce that Sutsu is now stocked at Planet Surfwear. At Planet Surfwear they think all surfwear should be made from organic and recycled stuff...and be ethically sourced too. Every time item you buy from Planet Surfwear they donate 10% to organics, which we reckon is the way to go. Go check them out at...
15.10.08SALE SALE SALE
As winter blows in and the credit crunch tightens it's grip we thought it was about time we gave you a sale. We have taken a MASSIVE 40% of selected stock. So grab yourself a bargain before its too late and the style you love has gone. Good Hunting!
29.09.08NEW Sutsu T-shirts
As the rain arrives with a vengence, here in the UK, we thought it was about time that we put the new Sutsu Logo to print. So we have got a limited number of Organic Tshirts in white and black with the new logo on the chest. We think they look great and we hope you do too. Check them out by clicking on the link below.
22.09.08Sutsu Signs Alex Kerry
Alex is the second surfer we have signed to Sutsu and we are really excited about it. He took his first surfboard to the water when he was 6 by 13 he was riding shortboards seriously and since then has never looked back. Alex is mostly found Surfing at his local breaks Whipserderry, Penhale and Watergate but also alex loves to travel around to find better waves. Keep an eye out for Alex we here at Sutsu expect big things from him in the future!
22.09.08Sutsu Skateboards Online
Over the last couple of weeks we have been concentrating some large helpings of effort to get some of our skateboard designs online. Now thanks to the boys at Popdeck this has become a reality and we are very happy with the results. Check out our new skateboards by clicking on the link below.
05.09.08Sutsu Signs Blue
Sutsu has signed the photographer Blue for a year sponsorship contract. We are very excited about this as we feel his photogrpahy really reflects the essence of Sutsu. Blue is just off on a 6 month tour of Europe and will be shooting a project called 'surfer' about real surfers [as opposed to Pro surfers], that can be found at any beach, any day. Portraits, with boards, entering or leaving the water, all about the lifestyle, and some some shots of them in the water. Also shots of surfers living the freecamp lifestyle, beach fires, all that stuff. We're going to be releasing a coffee table book, a series of fine art prints, a touring exhibition, and a surf lifestyle blog, with photo annual. Good Luck with your travels Blue we look forward to showcasing some of your photos.
29.08.08Sutsu Stickers Now Environmentally Sound
We have been searching for ages for a Environmentally better alternative to the standard sticker. As we provide Free stickers with all of our sales we thought it only right that we search for the most environmentally safe sticker. Finally we have found them and they are currently being made as we speak. The stickers are made from a combination of recycled post consumer paper and pulp from FSC (Forestry Stewardship Council) certified forests. The adhesive is made from 75% renewable resources derived from sunflower stalks and last but not least the inks used do not contain any heavy metals and comply fully with EN71-3 legislation. So we can all feel a little less guilty when we chuck a load of stickers (hopefully Sutsu) on our boards.……
17.07.08Sutsu Stocked by Hardcloud.com
We got confirmation that the guys at Hardcloud love Sutsu and are taking some stock. We are very excited about this and are looking forward to seeing the clothes up on their site. Hardcloud is one of the most respected online retailers and if you have a moment check them out. Sutsu should be there next week so make sure you keep an eye out for our stuff……
15.07.08Sutsu in Rocksound Magazine
Two of our T-shirts are featured in the August edition of Rocksound magazine. Both the Life Tree & Rock ´N´ Roll designs are featured in their eco-friendly photo shoot. We are stoked to have the t-shirts being promoted for eco awareness and if you haven't read the magazine before we reckon it's a brilliant mag and well worth a read. You can find more out by going to:
01.07.08Sutsu in Wavelength Magazine
Sutsu Peace Gun T-Shirt is featured in this month's Wavelength Magazine. Check out the products page and also if you haven't seen it before check out the magazine. Being the biggest selling Surf magazine in the UK we are very happy to be in there. If you have a quiet moment of contemplation and a few coins in your pocket go by yourself a copy.
22.05.08Sutsu on huckmagazine.com
Sutsu is featured on huckmagazine.com Check out their blog about us and also if you haven't seen it before check out the magazine. Not only does it cover nearly all sports you would ever want to try it also covers art, fashion and music. But more importantly they do their part for the environment, so we are thankful for giving us some love. So if you have a quiet moment check them out online at:
21.05.08Sutsu IKSURFMAG T-Shirt is here!!
For many people this has been a long wait as there was a mention of the IKSURFMAG T-shirt being made back in 2007. Well finally we have made it and it looks like being a sell out success. The guys at IKSURFMAG are stoked with the T-shirt, and because of this have asked us to design another one which is on pre-order already at www.iksurfmag.com.
Quickly grab a T-shirt before they are all gone.
13.05.08Sutsu // IKSURF T-shirts are on the Print Press
We mentioned about a month ago that we had been commissioned to design and print some limited edition T-shirts for IKSURFMAG.com, well finally they are on the print press and will be ready for the end of the week. We have already sold out of them, which is great for us but not so great if you were hoping to get hold of one, but not to worry we have already designed the next one in the series. The design will be up on www.iksurfmag.com in the next week so make sure you get on the pre-order list
11.05.08Sutsu & Termionage
The word "Termionage" is French and is very difficult to translate exactly into English, Medecins Sans Frontieres have been trying for years, and the closest word they can come up with is ‘bearing witness’. Field Workers are positively encouraged, even pushed, to ‘bear witness’ to what they see on missions with MSF and to try to encourage the world to stand up and take note of our experiences and what we see - the atrocities, the poverty, the death, the injustice, the suffering.... Many of these words are rinsed to death so that Aid Agencies can use it to make the Western world feel guilty enough to put their hands deep into their pockets. We were struck by how much of the reality of these situations is lost in translation and it is only through people such as a good friend of ours (who works for MSF) brought to our attention how the people of Middle Africa have become a "Forgotten People" We are not asking for your money we just ask that you to think for a couple of minutes about it all, it humbles us here at Sutsu on a daily basis. www.msf.org
17.04.08Sutsu signs Jay Smith
This month we are excited to welcome Jay to the Sutsu Rider Team. Although Jay is only 15 he is an old hand at surfing having been in the water since he was ten. Here at Sutsu we aim to nurture young talent and that’s exactly what we saw in Jay. We look to back young riders as they develop and grow as athletes. Over the next year we will be supporting Jay in all the competitions he enters both at home and abroad so keep an eye out for him & Sutsu.
Good Luck for 2008 from all of us here at Sutsu Jay!
12.04.08IKSURFMAG commissions Sutsu
IKSURFMAG has commissioned Sutsu to design and print their Limited Edition T-Shirts. Sutsu are planning a single print of 50 units to be sold exclusively through our site on behalf of IKSURFMAG. The design has been finalised and already we have over 25 pre-orders for the T-shirt. We are very excited by this project and due to the great demand are in talks as to the design of the next one.
If you haven’t seen it already check out www.iksurfmag.com
21.2.08Sutsu signs Ryan Coote.
We are very proud to welcome Ryan to the team and we are very excited to have him on board! Ryan has been kitesurfing right from the very beginning and he is a major player in the Irish kite industry. He has won the Irish Championships three times and is also sponsored by Flexifoil, O'Neill Wetsuits, Underground and Annesley Williams Mercedes Cars. When not competing Ryan runs a very successful kitesurfing school on the Emerald Isle, he is also a keen surfer. Off the water Ryan shares our ethical values and that is one of the reasons that we have decided to welcome him to the team.
Good luck in 2008 from all of us here at Sutsu Ryan!