Sutsu is based on a simple philosophy... to have a positive effect on everything it touches whether that’s you, the riders, wearing the clothes, the workers creating them or the environment that gives us the raw materials. The plan is to create clothes that people will love only using sustainable or organic materials and to use some of the fruits of our labour to support the communities we care about.

The festival of Sutsu (or Shitsu) Upanaka is the climax of the Japanese annual ritual cycle, in effect it marks the changing of the seasons, and in the light of this knowledge it seemed appropriate as a name for a boardsport label with a positive commitment to the environment. Where would we be if there was no snow on the mountains, the sea was filled with oil and the parks and skate ramps where destroyed due to a lack of concern. Help us make sure this reality never happens...

Sutsu is here because you are different, because you don't conform and because you just aren't the same as everyone else.

Sutsu is you... For Those Who Ride... We recognise that the planet has given us the cotton with which we make our clothes and so we feel it our duty to give something back. Wherever we can we will lessen our impact on this fragile environment, no big factories churning out gallons of fumes here. As many of the garments as possible are made from Organic Cotton and although the dye and inks are chemical based we will try to minimise wastage as much as we can. Alongside this all are garments come from Fair Trade suppliers so you will know that we respect the people who make your clothes. You won't find any small kids from some third world hell hole working in our establishment either, every item is hand printed here in the UK by our dedicated team.

Our Environmental and Humanitarian Partnerships are at the core of who we are as a brand. Many of our partnerships relate back to the ocean (Surfers Against Sewage & Surfrider Foundation) but we also support humanitarian agencies such as Medecins Sans Frontieres who look after what many describe as forgotten peoples. The belief in making a positive impact on both environmental and ethical issues is directly related to anything we at Sutsu produce. Here at Sutsu we pride ourselves on being transparent in every respect of our label. Whether it be in respect of where our clothing is made to what we do to promote our beliefs we aim not to kid anyone so hence why we have written this text. As you are well aware having already surfed the net to find us every business online has to rely on Google for some if not a lot of it's business and so the reason for this text is exactly that. We need Google to trawl through our site and find all the right keywords to put us at the top of the pages for surf clothing brands as well as skate clothing and snow clothing. Many of these keywords have been strategically placed so more of you find us, hopefully like our stuff enough to put your money down and buy surf clothing here at Sutsu. If this all seems a little contrived to you, well it does to us too. We have to keep mentioning skate surf clothing and other such keywords to get higher on the rankings and, yes, some of you might say how Sutsu sold out to commercialism, well all we can say is that we need to do it to survive and hopefully keep producing clothes that you love which then allow us funds to help and care for the environment that we all hold dear, especially the oceans. What we need to get across is that Sutsu is fundamentally a Boardsport brand and although in this text we have concentrated on skate clothing, snow clothing & mens surf clothing our ethos is about the broader spectrum encompassing all boardsports. Sutsu is at the heart dedicated to not only providing environmentally conscious clothing but also creating a better earth for us to live and play in. Sutsu skate clothing is the same as sutsu surfers clothing and snow clothing because we believe that although we are all individuals in the sports we pursue we are a community in the boundaries we push and so Sutsu aims to bring us all together. We are no surf clothing retailer we are simply a brand trying to carve our way in and so therefore all these keywords and Google friendly text will hopefully help us along the way. For years there have been those amongst us who are different, who defy the normal and who live on the fringe of society. Individuals have always broken the mould, broken the law and broken their bones in the pursuit of something diverse. Here at Sutsu, although we could be one of the many surf clothing brands out there, we don't care if you have busted out a bigger air than your mates,nailed your most technical rail to date or stamped your mark on the biggest wave ever!! We don't even care about the pain and the anguish from the wipeouts, crashes and stacks you have had to get here. We don't care where you have come from or even what you do we just care that you have arrived, because here at Sutsu we believe in individuality and that can be in any sport you choose. Whether you buy skate clothing or snow clothing or even buy surf clothing online we at Sutsu have aimed to bring all these sports together in the pursuit of creating a brand, which affects the environment positively. We recognize that the planet has given us the cotton with which we make our organic surf clothing from and so we feel it our duty to give something back. Wherever we can we will lessen our impact on this fragile environment, no big factories churning out gallons of fumes here. As many of the garments as possible are made from Organic Cotton and although the dye and inks are chemical based we will try to minimise wastage as much as we can. Alongside this all are garments come from Fair Trade suppliers so you will know that we respect the people who make your clothes. Every item of our surf wear clothing, skate clothing and snow clothing is hand printed here in the UK by our dedicated team. Our Environmental and Humanitarian Partnerships are at the core of who we are as a brand. Many of our partnerships relate back to the ocean (Surfers Against Sewage & The Beach Clean Network) but we also support humanitarian agencies such as Medecins Sans Frontieres who look after what many describe as forgotten peoples. The belief in making a positive impact on both environmental and ethical issues is directly related to anything we at Sutsu produce. Each one of our garments is printed by hand so each print will differ slightly from the next. Every piece of snow clothing, skate clothing, & surf clothing uk (Sorry other Boardriders we do love you we just need to get in Google's good books) has its own Unique Design Code, once the UDC the magical limited number that's it, it is finished. Never to be seen again. At this point we stop the production of that specific design of surf shop clothing (Sorry bad link) and introduce a new one to the range and the process starts all over again. This keeps our designs fresh our designers' fresher and ensures you have something that is purely limited edition. In this mass-produced world in which we live you can rest assured that every Sutsu garment will be as unique as the individual rocking it. See You Around

As this year has progressed Sutsu has had some great press and we are getting into some great surf clothing shops and online surf clothing stores. If you managed to read all this then thank you for your time and I hope you enjoyed this fairly strange ramble of ours where we bow to the Internet god Google. Sutsu is not only skate clothing, snow clothing & surfers clothing it is much much more, we have sponsored kitesurfers, artists and photographers and we hope to expand our base into many other boardsports over the next few years.