The concept of the reCYCLE Projekts is to build on some of our core brand ethoses. By now we are sure you aware that Sutsu is an environmentally & ethically aware freesport brand but this concept was to take that belief to an alternative standpoint. The reCYCLE is a play on words using the name and the parts of the name we realised there was an opportunity to utlise the reCYCLE concept in a not so worthy way whilst still making sure that the core point of recycling is explained.
We came up with the idea for our own brand BMX a while back but needed to find an angle as to how we can build a bike but still having a positive impact on the environment and so the Sutsu reCYCLE was born. as you will see from further pages this concept has now been expanded to include different style of bikes but this BMX was still the first.
Our aim is simple: source high quality second parts from a variety of recognised manufacturers, repair and restore any parts that needed a bit of love. Have all the main parts sand blasted and powder coated, then rebrand the bike as the pictures show and then hey presto the Sutsu Re-Cycle is born. In a society where Ebay rules the household roost so the Sutsu reCYCLE takes a leaf out of that story.
We believe strongly in protecting the environment and making sure that we all continue to be able to enjoy the benefits of Mother Nature. We aim through the help of the reCYCLE to build awareness of the simple fact that you can produce a high quality product by recycling second hand, without losing any performance or style in the process.
This reCYCLE BMX is currently the first BMX Sutsu has built.
Let us know what you think by tweeting or by dropping us a note on Facebook…