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bINSPIRED
bINSPIRED started out as a an opportunity for our design team to show some of the progress through which our garments and ideas come together. Whether through a random snapshot on a phone or a scribble with a Sharpie we wanted to show the design process to involve you all a little more.

But as we began to think about this we started noticing things that inspired us, not just as design, but just in everyday situations so we decided to share all things on this page that help us to bINSPIRED.... Hope you enjoy what you see...
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BEN HOWARD

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This is a great example of how one man and a guitar can sound much much more than the sum of the parts. Ben H is a truly gifted musician and as such we felt it was only right that he featured in our bINSPIRED pages. This live performance of OLD PINE is stunning. Grab a cup of tea and enjoy…

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THE PURITY OF WHITE CHARCOAL

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Since the 13th Century the Japanese have been producing White Charcoal in order to purify Water and Air. White Charcoal contains a very high percentage of pure carbon giving it an almost glass like structure. Everyday we use charcoal whether it be in water filters or in medicine and now you can buy it for your own home, with an added sense of style too… Sort of Coal have some inspiring and beautiful products…

Click Here


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MARATHON OF HOPE

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This is not a new story to many of you but we wanted to share the video of Terry Fox’s Marathon of Hope up on bINSPIRED as it is truly a once in a generation story and well worth 9 minutes of your time if you have it to spare. If ever there was a reason to feel a little bit better about life and find some meaning to a bad day in the office then this is it so sit back and enjoy.

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MOMENTS OF HEROISM

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In case you still had doubts about the way natural disasters can bring out the best in people, consider the heroic actions of Hideaki Akaiwa. On March 11, Akaiwa was several miles away at work when the tsunami flooded his town — where his wife was — with up to 10 feet of water. The 43-year-old Japanese man, who met his wife of 20 years while surfing in a local bay, wasn’t about to lose her to any type of wave.

Unwilling to wait for authorities to act, Akaiwa put on a wetsuit and scuba gear, dove into the freezing, cloudy water, and headed for the site of his former home. He swam amidst dangerous debris like shattered cars, downed electrical lines and collapsed buildings. “The water felt very cold, dark and scary,” he told the Los Angeles Times. “I had to swim about 200 yards to her, which was quite difficult with all the floating wreckage.”

Akaiwa located his wife in their destroyed house, saving her life. But that’s not all. Several days later, having been unable to find his mother at local shelters, he went wading back into the water and made a similar rescue, locating his mother trapped on the second floor of her flooded house. And he didn’t stop there: Akaiwa continues to search for survivors who may need help, according to the Toronto Star.

Read the full article by Maia Szalavitz at Healthland

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